HESTA

HESTA is the superannuation fund (Pension/AOW) that represents those within the health and community service sectors. The majority of HESTA's members don't retire with sufficient money due to low incomes associated with the industries they work in, such as; nursing, social work and aged care. We created a concept app that would help deliver real advice from financial advisors and an experience that could help alleviate the stress associated with managing finances.

The app was designed to emulate a guided meditative experience, using mindfulness exercises and gamification to help members identify their current financial position and their desired retirement.
A simple set of tasks are then generated, helping members 'focus' on objectives and provide education. Tasks are broken down and delivered 1 at-a-time to ensure achievability and support.