I create digital content and experiences. Websites, interfaces, web banner ads, email marketing, motion graphics, online brands and presences, strategy and activation campaigns.
I originated from a graphic design background which has afforded me a fundamental understanding of good design practices and how to apply them within a digital context. My education and working experience has seen me interpret and create practical and functional designs from a myriad of clients and industries to effectively communicate their brand, product and desired commercial outcome.
My recent roles have seen me lead teams, redesigns and projects. I believe empowering and building others up is fundamental to great leadership. Collaboration, research, data and exploration are crucial to my design process.
