Contribution
Art Direction
Digital Branding
UI Design
Interaction Design
Brand Guidelines
The long-standing asset management thought-leadership publication, Benchmark was ready to move into digital. They wanted to ditch their paper magazine in order to modernise the way they publish and manage content and to serve more tailored and relevant articles to wider audiences.
Benchmark required an impactful and confident digital experience, one that mirrored their brand. We maintained an editorial and bespoke feel on each article page to separate them from their competitors and to pay homage to their original print magazine. That led to the creation of a robust CMS that allowed authors to freely build editorial interchangeable components to bring each article page to life.
